Urs Gaudenz is microengineer and founder of GaudiLabs. He worked for Swiss high tech companies in the field of micro sensor technology and brushless motor control. With his solid background in electronics, mechanics and software he is working in a concurrent style between the disciplines. After several years of experience as a consultant in innovation management he is now engaged as lecturer for product innovation at the Lucerne University of Applied Science and Arts. His aim is to evolve towards more balanced collaborative entities in social action, business and technology.